Sergey Ryadovoy Portfolio
About me
PersonalSergey Ryadovoy, VP of Design with 15 years across product design, branding and AI-enabled experiences. I combine visual craft, systems thinking, and hands-on collaboration with engineering.
Download my context.mdVisa Product Design
ProjectThis project supported Visa's 2022 digital rebrand rollout at global scale. I was a Lead Designer on the team that rebuilt the global Figma design system and replaced Sketch workflows, helping teams ship consistent, accessible experiences faster. In close collaboration with strategists, researchers, and copywriters, we delivered 50+ landing pages and campaigns while exploring future-facing concepts for Visa's digital presence.
Digitas AI
ProjectDigitas AI is an internal platform project for orchestrating AI agents across teams. I led experience design from workflow definition to interface design, then partnered closely with engineers through implementation.
Learn moreConversational AI
ExperienceText became the main way we talk to AI. Because of that, conversational interfaces became one of the most essential user interface element. I've been working on conversational interfaces for a few years now.
Global Brands
ExperienceWorked with many global brands like Visa, Sephora, Delta, Amway, Mondelez, L'Oreal, RaceTrac. Everything from products and interfaces to global campaigns and immersive experiences.
Prototyping
SkillQuick iteration with AI in Figma Make or Claude Code with Figma MCP, and then detailed prototypes with complex animations in Figma. This was my main approach for prototyping for the last year. The prototyping keep evolving, and I'm always staying ahead of all the latest practices, because it is an essential part of any workflow.
Amway Website
ProjectRedesigned Amway's digital experience across site architecture, component libraries, and visual design. I directed the work to build a scalable system that supports consistency across global products.
Visit websiteGenerative Media
SkillI use a lot of generative tools: Google Nano Banana Pro, Midjourney, Visual Electric, Qwen for images; Kling, Wan, Sora for video. My workflows range from quick apps like Higgsfield to building custom pipelines in ComfyUI and Weavy.
Motion Design
SkillFigma for quick motion examples, After Effects and Cavalry for complex motion assets. I love working with motion and always keep my skills up to date.
Design Systems
SkillBuilt design systems for Visa, RaceTrac, Amway, and more. Components, tokens, variables, documentation. I love organizing, structuring, and making sure every small piece fits into the bigger picture.
AI Workflows
ExperienceFiguring out how design and AI actually work together. Claude Code, Cursor, Antigravity, MCP tools—using AI across research, ideation, prototyping, designing and code.
Mindcomplete
ExperimentAI-powered writing assistant that completes your thoughts in real-time. Mindcomplete helps you write faster and more fluidly by predicting and suggesting how to continue your paragraphs. Simply pause while typing, and AI will suggest a natural continuation matching your tone and style.
Try it in Figma!
UI UX
SkillLed product design for Visa's global digital presence, directed redesigns for Amway, RaceTrac, Delta. Websites, apps, dashboards, design systems. Always thinking about how it looks and how it actually works.
Branding
SkillBrand identity work across 15 years, from startups to federal brands. Logo systems, visual identities, brand guidelines. Foundation that shaped how I think about consistency and systems.
Building Tools
ExperienceI keep building small tools that solve problems I actually have. iOS apps, Figma plugins, web tools, Apple shortcuts. Most started as personal experiments, some turned into real products.
Journely
ProjectJournely is an iPad app exploring handwriting-first conversational journaling. I created it as an experiment in more natural AI interaction, blending handwritten input with conversational intelligence.
Download on iPad
Public Talks
ExperienceI've given several public talks about AI and design. Sharing experiments, tools, and interesting ways designers can use AI in their work.
RaceTrac App
ProjectA full redesign of the RaceTrac app, including a complete interface overhaul, a rebuilt rewards experience, and a new design system. I was the Lead Designer on both the pitch design that won the project and the product redesign execution.
Download on iPhone
36 Days of Type
ExperimentCreative coding exploration. I animated every letter using OpenFrameworks and AI, trying to see how code and design could mix.
Plantlife
ProjectPlantLife is a social platform project for plant lovers to connect, shop, and share expertise. I helped shape the product from early concept, leading UI design, design system foundations, and brand communications.
Logo Design
SkillI've designed over 100 logos throughout my career. Seeing them printed on shipping containers, store signs, and merchandise all over the world never gets old.
Packaging Design
SkillPackaging design taught me to think about the physical world—materials, production, and how things actually look on a shelf. My work was featured in Dieline and Packaging of the World.
Visa Analytics Platform
ProjectA redesign of Visa Analytics Platform, a global self-service product that helps financial institutions turn payments data into decisions.
Peace Sans Free Font
ProjectPeace Sans is a personal type design project that I created and released for free. It became one of the most downloaded free fonts on Behance, reaching 500K+ downloads.
Download Peace Sans